A&M Teams Up with Lyle Lovett for New Commercial
Aggies have yet another reason to be proud of their alma mater. A two-minute brand anthem film has been released, featuring Grammy-winning singer-songwriter Lyle Lovett (who is also a 1979 A&M graduate!) Lovett appears and performs a newly recorded version of “Let’s Work Together”
“Working Together for the Good of the Nation”, reflects the creative spirit of Texas A&M’s brand platform: “Together, We Stand as a Force of Good”. Disciplines and values like research, health, engineering, agriculture, military service, public service, education, and community service are all reflected through scenes shown in the anthem film. It made its national TV premiere during Fox’s broadcast of the Freedom 250 Grand Prix IndyCar race in Washington, D.C.
An anthem for accomplishment and altruism
It opens with Lovett sitting at home, surrounded by reminders of the service of Aggies and his family, before picking up a guitar and beginning to sing.
Texas A&M’s countless achievements are nothing without its students and staff, which is reflected in the anthem film. It features researchers pursuing treatments for Alzheimer’s disease and dementia, an American flag being raised by the Texas A&M corps of cadets, students serving their community through service events, and Aggies working in their chosen career paths.
It even features the famous ‘Howdy’, the official university greeting. Lovett is even shown wearing his Texas A&M Aggie Ring.
Instead of focusing on these Aggie accomplishments separately, the film connects them as working for the good of others. Acts of service are key for Aggies: not a music video of patting themselves on the back for personal pursuits. It also solidifies the importance of a strong public university.
“The humanity at Texas A&M is what’s consistent. What is, I think, fundamental to all Aggies is the idea of Core Values. You can read down the list of Core Values that you find on the A&M website, and I think people who become part of the university, whether it’s the university in College Station or the university system across the state, share belief in those values,” Lovett said.
“Walking across campus and simply saying howdy to people who cross your path — I mean, that’s one of the greatest examples of how Aggies are interested in others,” he said. “And I think that simple act of saying hello to someone you don’t know carries into the rest of the world.”
Texas A&M is approaching 150 years of excellence while the United States celebrates its 250th anniversary.
“As our nation marks 250 years and Texas A&M approaches 150, this is a meaningful opportunity to remind people what public universities are for,” said Susan Ballabina, president of Texas A&M. “We are here to build trust, develop leaders, advance discovery, serve communities, support those who serve and help bring people together around work that matters. Together, we stand as a force for good.”
A national stage for the message
More Aggies live in the Washington, D.C. metropolitan area than any other city outside Texas. Combine that with the university’s growing presence in the capital with the Bush School of Government and Public Service, and you’ve got a winner. The Freedom 250 Grand Prix provided the perfect national setting for the film’s television debut, but the sentiment goes further than that. Texas A&M and Meyer Shank Racing unveiled the No. 60 Honda that Indianapolis 500 Winner Felix Rosenqvist will race through the streets of Washington, D.C. The film itself is available on Texas A&M’s YouTube channel.
